Make
Build powerful, visual automations that handle your most complex workflows.
What is Make?
Make (formerly Integromat) is a visual workflow automation platform that lets you design complex, multi-step automations using a drag-and-drop canvas. It handles conditional logic, data transformation, and high-volume processing that simpler tools like Zapier struggle with — all at a fraction of the cost per operation.
🇦🇺 How Melbourne businesses are using Make:
Melbourne businesses with more complex operational workflows — property managers processing large batches of maintenance requests, importers syncing inventory across multiple platforms, or clinics automating multi-step patient pathways — are turning to Make when Zapier's simplicity becomes a limitation rather than an advantage.
Key Features
- Visual canvas lets you see your entire automation flow at a glance — no hidden steps
- Handles complex conditional branching, loops, and data transformation natively
- Process data in bulk — handle hundreds of records in a single scenario run
- Built-in data store acts as a lightweight database for your automation logic
- Error handling and rollback keep your data consistent even when steps fail
- 1,000+ app integrations including all major Australian business tools
Who is Make for?
- →Property managers processing high volumes of maintenance requests, inspections, and tenancy tasks
- →E-commerce operators syncing inventory, orders, and fulfilment across multiple platforms
- →Healthcare practices automating multi-step patient onboarding and recall workflows
- →Importers and distributors managing purchase orders, supplier comms, and warehouse logistics
Our Take
Make is the automation platform we reach for when a client needs more than Zapier can handle. The visual interface is genuinely beautiful — you can see exactly how data flows through your business logic, which makes troubleshooting and iterating dramatically faster. At 1,000 free operations per month (ten times Zapier's limit), it is also a more generous entry point. The trade-off is a steeper learning curve than Zapier — expect to invest a few hours learning the platform before you start building complex scenarios.
Pros & Cons
Pros
- Ten times more free operations than Zapier — 1,000/month on the free plan
- Visual canvas makes complex automations understandable, auditable, and easy to maintain
- Native data transformation handles JSON, arrays, and calculated fields without workarounds
- Cost per operation scales favourably for high-volume workflows
- Error handling is first-class — partial failures do not silently corrupt your data
Cons
- Steeper learning curve than Zapier — not ideal for complete beginners
- Some niche Australian business apps have limited or community-built integrations
- Scenario execution can be slower than Zapier for time-sensitive triggers
- Documentation quality varies — community forums are often needed for advanced use cases
Pricing
Free Plan
Free plan: 1,000 operations/month — generous for testing and light use
Paid Plan
Core: from US$9/month; Pro: US$16/month — more operations and advanced features
Enterprise
Enterprise: custom pricing — dedicated support, SLA, and advanced security controls
Frequently Asked Questions — Make
Make is a visual workflow automation platform. Like Zapier, it connects your apps and runs automated workflows. Unlike Zapier, it uses a flowchart-style canvas where you can see the entire logic of your automation at once, handles more complex data transformation, and offers a much higher free operation limit. Make is better suited to complex or high-volume workflows; Zapier is faster to set up for simple tasks.
Related AI Tools
Use Make in your Melbourne business?
Make is a powerful platform but getting the most from it requires mapping your business processes first. We design and build complete automation systems in Make that connect your entire business stack — from first enquiry to final invoice — and maintain them so they keep running reliably as your business grows.